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THE DRIFT JOURNAL
Ideas, strategies and real-world lessons on branding, design, digital experience and growth.
Do you feel that your brand is lacking something no matter what new concepts you employ? Well, maybe your brand is not customer centric. How can one build a brand around customer centricity? Using a design thinking approach is your answer. Read on to find out how you can align your brand with what your customers need to make a bigger impact.
Your brand is doing great today and your audience loves you! But will it remain relevant and top of mind tomorrow? What about a decade down the line or when a new generation of customers come in? Read on to find out how you can future proof your brand to remain evergreen!
For any product or service, brand design plays a big role in shaping how a company is perceived by its audience. However, amidst the pursuit of creating a compelling brand presence, businesses often fall prey to common misconceptions and mistakes that can undermine their efforts. Let’s find out more about these pitfalls and find some strategies to avoid them.
Designing on a budget doesn’t mean compromising on quality. With the right tools, strategies, and resources, startups and small businesses can create professional, impactful designs that effectively communicate their brand’s message. Read our latest blog to find out more about nailing this skill.
Giving your audience a seamless brand experience is a big thing in today’s world. People want to connect with your brand and what better way to reinforce it than to give them the same vibes everywhere? Read on to find out more and ensure this for your business to thrive.
Do you feel that your brand is lacking something no matter what new concepts you employ? Well, maybe your brand is not customer centric. How can one build a brand around customer centricity? Using a design thinking approach is your answer. Read on to find out how you can align your brand with what your customers need to make a bigger impact.
From a mood board to a masterpiece, the brand strategy development process is a journey that requires careful planning, creativity, and adaptation. Read our latest blog to find out how brands can create a strong and enduring identity that resonates with their target audience.
Does your brand need rebranding? What is this concept and how do you find out if your business needs it? And how do you pull it off without making your customers lose their loyalty or feel disconnected with your brand? Read our latest blog to find out the answers to all these questions and more.
The choice between a trendy and timeless logo is not mutually exclusive. Many successful brands manage to strike a balance, creating designs that are both contemporary and enduring. If you want your brand to nail this concept, then keep reading for some handy tips and tricks.
You know what they say in marketing. Data is king! And this cannot be overstated when it comes to modern branding and decision making. Read on to find out how you can optimize this aspect of marketing better and enhance your efforts.