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THE DRIFT JOURNAL
Ideas, strategies and real-world lessons on branding, design, digital experience and growth.
To build an authentic brand, you need to understand what your target audience wants from you. You need to create customer-centricity right from the beginning of your branding journey. What does it mean?
Ever felt like your business is no longer relevant in the current landscape? Like the rest of the world is just soaring past while your outdated branding is left in the dust? Well, this isn’t a therapy session to make you feel positive. It’s a wakeup call to get some rebranding done!
Sometimes, people may forget your company’s name, product, service, and even you, but they will never forget your memorable logo!
A brand strategy is the comprehensive method used for boosting a brand’s visibility and popularity among current and potential customers.
Brand positioning consultants are professionals who specialize in shaping a brand’s image and positioning it strategically in the market. They bring a wealth of skills and knowledge to the table, making them invaluable partners in a brand’s journey.
Ever entered a website and received a security warning? You must have walked right out when you noticed it wasn’t safe or secured.
Beyond product innovation, scaling, funding and customer-centricity, startup branding efforts should involve establishing a strong brand identity to differentiate themselves, build trust with customers, and drive business success.
The power of effective packaging design to drive your brand’s success and establish a unique position in the market shouldn’t be overlooked whether you are a startup or an established brand. Let it stand as an extension of your brand’s identity and values.
Trust is the cornerstone of any successful relationship, and the relationship between a brand and its consumers is no exception. Without brand trust, consumers are unlikely to purchase from a brand or remain loyal to it.
Brand Positioning is not what you do to the product. Positioning is what you do the mind of the prospect. – Al Ries