pufs-brand-identity-branding-case-study-reinaphics-creatives

Defining PUFS: Puducherry’s First Facility Management Service

INDUSTRY
Hospitality
CLIENT
Pick Ur Facility Service
LOCATION
INDIA
SERVICES OFFERED
Brand positioning
Logo design
Brand collaterals Uniform & merchandise
Corporate identity
Brand design system
PUFS, Pick Ur Facility Service, launched in Puducherry, India with a clear vision: to redefine facility management through innovation, premium service, and advanced technology. From the first click to the final service touchpoint, PUFS delivers a seamless, luxurious experience that transforms mundane maintenance into exceptional care.

The founder of PUFS approached us to craft a unique brand identity and positioning that would help to create a hype in the market, instill trust and credibility, and give the brand a professional and premium aura.
PUFS, Pick Ur Facility Service, launched in Puducherry, India with a clear vision: to redefine facility management through innovation, premium service, and advanced technology. From the first click to the final service touchpoint, PUFS delivers a seamless, luxurious experience that transforms mundane maintenance into exceptional care.

The founder of PUFS approached us to craft a unique brand identity and positioning that would help to create a hype in the market, instill trust and credibility, and give the brand a professional and premium aura.

Deliver the experience that never had before.

PUFS Branding Logo Emblem Image

We designed a dynamic logo mark with word mark, icon and emblem. At its core, a four-pointed star sits within a four-pointed shape, symbolizing PUFS’s promise for pristine, impeccably maintained spaces.

PUFS Branding Logo Image
PUFS Branding Uniform Design

We also incorporated a brand pattern derived from the logo icon, adding elegance and a modern edge.

PUFS-Branding-Logo-Design-Construction
PUFS-Branding-Customer-Profile-Image
PUFS Branding Business Card Design

The color palette – royal green, royal beige, and classy brown paired with refined serif typography, creates an identity that exudes sophistication at every angle.

PUFS Branding Color Palette
PUFS-Branding-Brand-Logo-Stickers

We delivered comprehensive brand guidelines to ensure consistent application across all vendors and stakeholders.

PUFS Branding Brand Pattern
PUFS Branding Brand Pattern Colors
PUFS Branding Business Cards
PUFS Branding Customer Profile Image 2
PUFS Branding Corporate Identity Design

Every brand touchpoint reinforces PUFS's core promise: a luxurious experience, consistent delight in every interaction, a welcoming atmosphere, genuine care, and an uncompromising focus on value and satisfaction.

PUFS Branding Collaterals - Identity Card
PUFS-Branding-Collaterals-Diary
PUFS Branding Collaterals - Key Chain
PUFS Branding Collaterals - Signboard
PUFS Branding Collaterals - ID tag
PUFS-Branding-Collaterals-Pen-Drive

We also designed the social media brand template, keeping in mind the vibe and essence created throughout the identity.

PUFS Branding Customer Profile Image
PUFS-Branding-Social-Media-1
PUFS Branding Social Media 2
PUFS Branding Social Media 3
PUFS Branding Social Media 4
PUFS Branding Social Media 6
PUFS-Branding-Social-Media-5
PUFS-Branding-Social-Media-7
PUFS Branding Social Media 8
PUFS-Branding-Social-Media-9
PUFS Branding Customer Profile Image
PUFS-Branding-Social-Media-1
PUFS Branding Social Media 2
PUFS Branding Social Media 3
PUFS Branding Social Media 4
PUFS Branding Social Media 6
PUFS-Branding-Social-Media-5
PUFS-Branding-Social-Media-7
PUFS Branding Social Media 8
PUFS-Branding-Social-Media-9

We finished it with a comprehensive, detailed and self explanatory brand guidelines that the brand can circulate among its vendors and stakeholders for consistent use of the brand identity.

PUFS Branding Brand Guidelines

Great work & amazing design & service experience from Reinaphics & team.


- Seyed Aneez | Founder

PUFS Branding Subway Advertisement
PUFS-Branding-Billboard-Advertisement

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