We designed a dynamic logo mark with word mark, icon and emblem. At its core, a four-pointed star sits within a four-pointed shape, symbolizing PUFS’s promise for pristine, impeccably maintained spaces.
We also incorporated a brand pattern derived from the logo icon, adding elegance and a modern edge.
The color palette – royal green, royal beige, and classy brown paired with refined serif typography, creates an identity that exudes sophistication at every angle.
We delivered comprehensive brand guidelines to ensure consistent application across all vendors and stakeholders.