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Transforming a software training website with e-commerce capabilities

INDUSTRY
IT & Software
CLIENT
Verity Software
LOCATION
India
SERVICES OFFERED
UI design
Content writing
Website design
WordPress development
eCommerce platform
Verity Software stands as a leading provider of software training services, empowering companies and individuals with cutting-edge technologies and innovations. Despite their expertise, their digital presence told a different story – one that failed to reflect their dynamic capabilities or connect with their audience effectively.

When we audited their old website, we found the website lacked storytelling, consistent brand elements, responsiveness, UX and had hierarchical issues. We revamped their website and gave it a facelift to better engage their customers. Following good response to the redesigned website, we also added ecommerce functionality to enable online booking and better lead generation for their offerings.
Verity Software stands as a leading provider of software training services, empowering companies and individuals with cutting-edge technologies and innovations. Despite their expertise, their digital presence told a different story – one that failed to reflect their dynamic capabilities or connect with their audience effectively.

When we audited their old website, we found the website lacked storytelling, consistent brand elements, responsiveness, UX and had hierarchical issues. We revamped their website and gave it a facelift to better engage their customers. Following good response to the redesigned website, we also added ecommerce functionality to enable online booking and better lead generation for their offerings.

Upgrade From Archive to Enrollment

Verity-Software-eCommerce-Website-Before-and-After

We built their new website with a clean, professional visual language that communicates credibility and expertise while keeping course discovery intuitive. It involved presenting multi-discipline course catalogue (100+ courses across 6+ categories) that is easily navigable without overwhelming and that goes well beyond a typical brochure website.

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Design System

We used a confident combination of deep navy and off-white with magenta and peach gradient CTAs that creates a professional, trust-building aesthetic. With hand drawn illustrations and attention grabbing call-to-actions, the new website got a brand new look, well optimized for the people and the devices.

Verity-Software-eCommerce-Website-Design-System

The ecommerce course page is built on a richly structured, purpose-engineered course detail page, far beyond a standard product listing with custom built features & functionalities.

Standout Feature:

Geo-Based Dynamic Pricing

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Deep thinking across information architecture, audience segmentation, eCommerce integration and conversion optimized design resulted in a website that does far more than list courses.

The new website drives discovery, builds credibility, captures qualified leads across multiple intent levels and enables direct course enrolment.

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LETS DRIFT YOUR BRAND FORWARD.

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Frequently
Asked
Questions

While we can discuss visual preferences, every brand we build is strategically unique to that business, we don’t replicate styles but create distinctive identities rooted in strategy.

It depends on your brand equity and business objectives. We audit existing assets and recommend strategic evolution based on what drives greatest impact.

Our branding work typically includes brand strategy, positioning, ecommerce store, website development, visual brand identity, logo design, brand guidelines, packaging and various applications.

We are DRIFT™, your go-to premium branding and web design agency, where strategy meets creativity to build brands that are ready to lead the future.