Exceed Possibilities. Exceed New Heights.
We designed a sleek and intuitive ecommerce website by balancing the visual weight of heavy industrial machinery with a clean, minimal aesthetics and effortless navigation.
We developed the website to function as a comprehensive window into DINGLI’s world of aerial work platforms, making complex product information feel approachable and easy to navigate for both technical buyers and first-time visitors.
The use of sharp cuts, angles, form and diagonal motion reinforces a futuristic, innovative aesthetic and conveys a strong sense of forward momentum throughout the design.
Design System
We explored typography treatments that combine contrasting filled and outlined uppercase lettering to create visual depth and hierarchy.
The color palette extends beyond the primary orange and black, incorporating light and dark grey as secondary tones that complement and enhance visual hierarchy.
The project required close attention to both design precision (brand compliance, product photography, responsive layouts) and functional depth (custom product filtering, multi-form lead capture, equipment selector, dynamic filtering).
Wireframes
The challenge was to manage a large, complex product catalogue across multiple categories and power types. We solved it with clean categorization that organises products by category, power type, and series. This supports clean URL structures, filter functionality and SEO-friendly category pages.
Landing page UX
The website was delivered as a full-featured B2B product website built to serve a dual purpose: showcasing a complex 200+ product range in an accessible, visually compelling way, while simultaneously converting visitors into qualified leads.
The Impact:
The website successfully positioned DINGLI SAARC in the Indian market, generating qualified leads within the first quarter post-launch. Product & dealer inquiry submissions increased by 275%, while the platform's scalable architecture enabled seamless integration of new product lines and regional expansions.
LETS DRIFT YOUR BRAND FORWARD.
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- eCommerce Websites, Website Design
- Verity Software |
- India
