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THE DRIFT JOURNAL
Ideas, strategies and real-world lessons on branding, design, digital experience and growth.
In a world where mobile devices are the primary gateway to the digital world for billions of people, optimizing for mobile design is essential for survival in the digital ecosystem. Read on to create experiences that not only meet user expectations but exceed them.
Packaging design has become a very vital element in shaping a brand’s identity and influencing consumer choices. Read on to find out how big a role typography plays in this context.
Next time you’re feeling creatively stuck, look around you. The spark for your next great design idea might be hiding in plain sight. Read on to find out how you can find design inspiration from everyday life!
Capturing attention and communicating effectively is the biggest challenge for any organization, especially designing for non-profits. Compelling design can be the difference between a clear call to action and a message that gets lost in the noise. Read on to learn how non-profits can visually communicate their mission and engage with supporters.
In a world where mobile devices are the primary gateway to the digital world for billions of people, optimizing for mobile design is essential for survival in the digital ecosystem. Read on to create experiences that not only meet user expectations but exceed them.
Have you ever designed for both print and digital platforms? There are quite a few differences between the two and it helps to know them. Read on for some of the key differences between designing for print vs. digital.
A brand’s visual identity serves as its silent ambassador. At the heart of this identity lies a crucial document: the brand style guide. It outlines the visual and written elements that define a brand’s unique personality and ensures consistency across all communication channels. Read on to find out how to frame yours!
Designing is a form of creative expression to explore your skills. But what are some principles that need to be kept in mind to drive this skill? Read on for 10 graphic design principles every designer needs to know.
Is your brand using stock photos to convey emotions and promises in its images? Well, your marketing game depends on connecting with your audience better – and what better way to do this than with the right images? Read on for a complete guide on picking the right photos for your needs.
How well do you know your customer? Well, the answer to this question can shape how your brand grows and caters to their needs. Read on to find out more about the power of concrete user research and how to use it for your brand.