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THE DRIFT JOURNAL
Ideas, strategies and real-world lessons on branding, design, digital experience and growth.
While major corporations can spend millions of dollars on advertising, you can apply some basic techniques from the areas of content writing, search engine optimization (SEO), and design to build awareness for your own brand.
While B2C branding is about building trust and credibility with audiences, B2B branding is more about building a relationship with your audience.
To build an authentic brand, you need to understand what your target audience wants from you. You need to create customer-centricity right from the beginning of your branding journey. What does it mean?
Shapes are a tool that designers can use to create intuitive designs that convey emotions, motivate action and inspire your audience to take further action.
Most people think branding is just having a logo done but it’s much more than that. It’s like preparing your business for the Olympics.
“Design adds value faster than it adds cost.” – Joel Spolsky
Revamping or rebranding a company is a mammoth task, which ideally should be thought through and implemented with diligence. Many companies tend to believe that they can change their logo, website or marketing material and get a new boost of positive perception.
Lots of small & medium businesses nowadays are trying hard to build a great brand for their company. Most of them have no idea where to start. While some of them do a decent job figuring out a way to build the brand, there are some who are still struggling.
Do your business like a pro. Give your brand a boost by caring about the big picture: how your marketing and branding strategies fit together to strengthen your customer’s perception of your brand over time.
You’ve probably heard that brand color can have a huge impact on how people perceive your brand. It can make you more approachable, more professional, or more exciting—or it can do the opposite! But there are other factors at play when it comes to how people see your brand.